Flooret is a company specializing in luxurious flooring and is continually expanding its brand and product line. They focus on producing high-quality, yet affordable flooring options accessible to everyone. I have been collaborating with Flooret for some time and am have continuously contribute to the development of their new digital advertising products.
Projects Duration: Ongoing
Role: Graphic Designer (Branding and Video Editing)
Tools: Photoshop, Illustrator, Premier Pro, After Effects, Canva
Stakeholders: Flooret Client, Creative Director
Flooret’s brand identity is focused on quality but approachable design, with user-friendly installation and affordability. The color palette of Flooret are grouped in the coherence of their product. For example, Flooret’s Silvan floorings are hardwood, that comes from trees and so a green color is set as the main color and we built the color palette from there. I worked on creating a clean and elegant look to Flooret’s brand and using their color palettes to create different moods and tones.
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Flooret has a series of products that have unique themes and properties to them. My role was to create the branding for each product, giving them a unique look yet cohesive to Flooret's branding. Each product consists of multiple projects, brochure, icons, packaging, and instruction manuals.
Since the rebranding of Flooret's Modin collection, I have made adjustment to their flooring packagings. In Modin collection, there are different styles of floorings, therefore, I utilize the Modin colors to differentiate the styles.
Creating Flooret's brand video was a journey that seamlessly transitioned from imaginative storyboarding to polished video production. I began with detailed storyboards that highlighted the ease of sampling and installing the flooring, as well as showcasing the unique features of the products.
